Success, Tips and Pitfalls of EVP

Success, Tips and Pitfalls of EVP If theres anything youve ever wanted to know about EVP and didnt know where to start then youre in luck. This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well, from his years of running big scale employer brand programs. Johnny Torrance Nesbitt is a Global Talent Acquisition Employer Branding Leader. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Spotify,  Stitcher  or  Soundcloud. In this episode you’ll learn: • Why marketing is at the heart of recruiting. • Why he thinks employees should know what great value their company is. • What the McKinsey model of EVP is. • What an electronic EVP is. • Why he thinks resources is a major employer brand pitfall. You can connect with Johnny here.